Logo
Overview
One of our most recognisable elements of brand identity. Consistently applied placements, clearspace, and color treatments ensure our logo remains iconic in any context.
Complex logo
Horizontal Lockup is considered the default and primary choice for most use cases.
Positive
Negative
Simplified logo
If space is limited then use the secondary vertical logo.
Positive
Negative
Clearspace
When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page. Two clearspaces have been developed that shift in size depending on the size of the mark. Everything starts with the logo.
Below 30px Logo Height
Logo Positioning
Above 30px Logo Height
Example
Scalability
The Createq logo was designed and tested to work at various sizes. The minimum logo size for adequate legibility is 16px height. Never go smaller than this, though. Establishing a minimum size helps ensure that the logo’s legibility is never compromised.
Logo Misuse
It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.
Outlined
Disproportionate resizing
Tilted
Skewed
Drop Shadow
Vertical Axis
Logo Placement
Regardless of communication size or composition, the logo should always be placed in one of the locations outlined below. This keeps logo placement simple and consistent, while offering enough flexibility to accommodate a variety of layouts.
Where possible, our logo should be applied in the top left of compositions.
Correct: top left corner
Incorrect: bottom right corner
Additional Placement Options
Additional Placement Options
Correct: top left corner
Incorrect: bottom right corner
Logo Clarity
When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. Below are some do’s and don’ts for logo clarity.
High contrast primary colors
Dark color combination
High contrast primary colors
Light color combination
High contrast primary & secondary colors
Secondary color combination
High contrast primary & secondary colors
Neutral color combination
Icons
Use “C-Star” symbol on social media as an icon or profile picture.
Sectors / Pictograms
Use pictograms for marking different departments or groups inside the company. The pictograms are created in order to follow the basic “C-Star” symbol design.
Facade Logo
When applying the logo to a facade, keep in mind the surface to which the logo is being applied to. It is advised to use a white logo with dark edges.
